Who are you?
If it takes you a bit to answer that, you’ve got some work to do.
This isn’t just about cause marketing and grant writing. It’s about clarity of purpose and action.
When you’re confused, you add things to yourself to hide, to appear different or bigger.
Drop into your gut, speak who you are, and don’t clean it up.
The quick and dirty version is the most authentic and the most powerful. If someone doesn’t like it, better you find out now.