Tag: marketing

Helping Professionals To Use Story to Transform Communities

Let’s Be Frank (or Susan, it doesn’t matter to me)

You are the answer. Not just for yourself. Here on this blog, you’ll find a unique perspective on solving both small and big problems. You’ll also be challenged to look at things in a way that is empowering. You want to make a difference– and you can, but real impact begins with how you think–…
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Be A Spider (4 Wise Moves for Entrepreneurs)

Even though I’m a writer and creative consultant, I’m a scientist at heart. Most of my work comes from the revelations I have while studying nature and physics. On a walk the other day, I saw a huge banana spider suspended between a tree and a building. There was evidence in its web that it…
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Why the Right People Don’t Care About Your Cause

I write compelling stories. They turn into grants.  Speeches. Marketing and collateral for interesting people. Branding for causes. Invariably, everyone who comes to me has the same problem: Great idea or cause… and no one cares. They approach a partner or funder and get denied. They put things out in social media and have no…
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5 tips to get your cause into print media (and why you’d want to)

They say getting into the media in a positive way is difficult. “If it bleeds, it leads.” Without a PR agent, I’ve been able to get at least one major feature for my events in print media every year consistently since 2005. (I took a break last year to produce a Broadway show for a local…
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The Empty Bottle

An Empty Shampoo Bottle

I was in the shower the other day. Well, I take a shower EVERY day, but on this particular day, my favorite hair product was almost finished. I felt a bit disappointed, and squirted only a little bit out. Now I’ve got a lot of hair, and that little dime-sized portion they talk about just…
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