Tag: marketing

Let’s Be Frank (or Susan, it doesn’t matter to me)

You are the answer. Not just for yourself. Here on this blog, you’ll find a unique perspective on solving both small and big problems. You’ll also be challenged to look at things in a way that is empowering. You want to make a difference– and you can, but real impact begins with how you think–…
Read more

Be A Spider (4 Wise Moves for Entrepreneurs)

Even though I’m a writer and creative consultant, I’m a scientist at heart. Most of my work comes from the revelations I have while studying nature and physics. On a walk the other day, I saw a huge banana spider suspended between a tree and a building. There was evidence in its web that it…
Read more

Why the Right People Don’t Care About Your Cause

I write compelling stories. They turn into grants.  Speeches. Marketing and collateral for interesting people. Branding for causes. Invariably, everyone who comes to me has the same problem: Great idea or cause… and no one cares. They approach a partner or funder and get denied. They put things out in social media and have no…
Read more

5 tips to get your cause into print media (and why you’d want to)

They say getting into the media in a positive way is difficult. “If it bleeds, it leads.” Without a PR agent, I’ve been able to get at least one major feature for my events in print media every year consistently since 2005. (I took a break last year to produce a Broadway show for a local…
Read more

The Empty Bottle

An Empty Shampoo Bottle

I was in the shower the other day. Well, I take a shower EVERY day, but on this particular day, my favorite hair product was almost finished. I felt a bit disappointed, and squirted only a little bit out. Now I’ve got a lot of hair, and that little dime-sized portion they talk about just…
Read more